Post Malone is the latest musician to venture into the world of esports after acquiring a large stake in Texas’ biggest video game group Envy Gaming. Following in the footsteps of Drake, Steve Aoki and Sean Combs, the Bud Light loving Malone has acquired “an undisclosed equity stake” in Envy, the successful esports company behind the Dallas Fuel from the Overwatch League and the Dallas Empire from the Call Of Duty League.
“I grew up in Texas and I’ve been gaming my whole life, so this just really felt right,” Malone said when explaining his motivations about investing in Envy. “I have always wanted to be part of bringing gaming into the professional sports world, so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
The deal came about thanks to a burgeoning friendship between Malone and Envy’s founder Mike Rufail. The two long time Dallas Cowboys fans met through their shared love of football, developing a “natural, mutual admiration for gaming, Texas, and the idea of how working together could be a big deal for them.”
“Post Malone is a cultural icon who brings a massive fan following to everything that he does, whether it’s music, entertainment, or gaming,” Envy’s CEO Adam Rymer added. “I first met Post at Posty Fest in Arlington last November. We had a very real chat about his love for video games. He’s a genuine gamer who brings a lot of effort and personality into everything he does. I couldn’t be happier to have him invest and build with us.”
Malone’s move into the world of esports ownership isn’t a surprise, with his love for video games well known. The hitmaker is a big Call Of Duty and PUBG fan who regularly streams on his Twitch channel and is an ambassador for gaming accessories brand HyperX.