Good news is a rare and precious commodity these days, and while we were content with waiting an extra few weeks for Make Them Suffer’s new record, the homegrown troupe have brought a little ray of metalcore sunshine into our worlds by announcing that the release has been brought forward, to this week no less.
Forget Friday, 24th July, Make Them Suffer’s next masterpiece How To Survive A Funeral will hit shelves – albeit digitally – this Friday, 19th June. The physical release will follow closely with a street date of Friday, 10th July.
The news came via the band’s Facebook today, where they commented, “This album is set to be our biggest and best yet, and we’re so excited to show you what we’ve worked so hard on. We wanted to give the record the release plan that we felt it deserves however due to a number of circumstances that are ultimately out of our control, we feel it’s best to get you the music as soon as possible. While we’re happy the release been pushed forward to a sooner date once again, we realise how confusing the reshuffling of dates might be. In light of this we wanted to offer some transparency.”
Meddling with release schedules is a task not to be taken lightly on account of all the multiple stop offs and links involved in the kill-chain. Originally, the album was a casualty of the COVID-19 pandemic, with the band pushing its release to July 24th in an attempt curtail the negative impacts of the struggling production and supply chains.
However, even with the new date, How To Survive A Funeral wasn’t out of the woods yet. It seems a snafu between distributors and online retailers resulted in some pre-orders being sent out on the former release date. Per the band’s announcement today, it seems that more or less was the deciding factor in bringing forward the release date once more.
“We appreciate all your support so far on this album, every stream, every view, every purchase means the world to us.” Make Them Suffer said. “It’s been a tough few months for us all, please take care of yourselves and each other.”
As the world returns to normal, we look forward to seeing you back out on the road.”
You can read the band’s full statement below.