Bring Me The Horizon aren’t necessarily demanding your attention at the moment. After all, true greatness never really demands attention – it just gets it all the same. But if you blink, you run the risk of missing a key step in the bands evolution as they continue to outgrow the shackles of expectations. Today, we’re fortunate enough to observe one of these key steps in the form of the bands new single, ‘DiE4U’.
DiE4U is a further departure from the BMTH of old, but for those who spent enough time within the folds of their latest record, POST HUMAN: SURVIVAL HORROR it makes perfect sense. DiE4U is a glitchy, head-fuck of a production which frankenstine’s pusling layers of electronic elements with the crushing force of Bring Me The Horizon’s heavy roots. Set to the scene of a Vampire blood rave, the official video sees the band looking slick in a sea of sickness.
“DiE4u is a song about toxic obsessions, vices and things you can’t kick.” Says frontman Oli Sykes. “I think a lot of people went through very similar struggles while in lockdown, coming face to face with yourself and seeing who you really are and what’s important. The song is a triumphant and emotional one for me because it was a time of realisation to kick the things that were no good, and to take the choice in bettering myself. It also connects to a deeper theme about us as a society, and how we need to look at the way we treat ourselves, each other as well as the world.”
‘DiE4U’ has been earmarked as the first offering of Future Emo, a concept that Sykes discussed indepth with Melbourne artist daine for their recent collaboration for Salt. Speaking to Blunt, daine revealed that ‘Salt’ would also be a key development in Bring Me The Horizon’s evolution, the proof of which shines through in ‘DiE4U’.
It’s impossible to tell what Bring Me The Horizon’s final form will be, but it’s going to be a hell of a ride watching them get there.