Blunt Magazine is expanding stateside with Blunt US, bringing louder, bolder alt content to a whole new audience.
After fifteen years of chaos, culture, and community, The Underground Australia is officially joining forces with Blunt Magazine to launch Blunt US – a new era for our alternative music media empire, now with boots on the ground in the United States.
The move follows Blunt Magazine’s acquisition of The Underground Australia, a publication that built a substantial American audience despite operating from Australia. With approximately 90% of its audience based in the United States, The Underground became the foundation for Blunt’s expansion into the American market through the launch of Blunt US.
Blunt US will serve as the American division of Blunt’s global expansion, bringing with it a fresh wave of interviews, features, festival coverage, and full-throttle content for the U.S. heavy and alt scenes. The move marks a huge milestone for both brands – The Underground, which has long championed the heavy, the weird, and the loud across its podcast and site, and Blunt, one of Australia’s most iconic names in alternative music journalism.
“Over the years, we’ve noticed something big: a huge part of our community is based in the United States,” wrote founder Ned Tepper in the announcement. “So, we’re making it official.”
With a new home at www.blunt.us, the site is live now with original U.S. focused content – while keeping that same DIY energy and love for subculture that’s fuelled The Underground since day one. Artists, actors, wrestlers, and other misfits of the world: consider yourselves warned.
“I’m still here running the show,” Ned adds, “now with the power of Blunt behind us to take things to the next level.”
For Aussie fans, nothing’s changing at the home base. You’ll still find all the local music and mayhem over at Blunt Mag on Facebook. But for those stateside? It’s your time. The Underground is evolving, and it’s going to be louder than ever.
Follow Blunt.US on Facebook and stay tuned for the all the chaos, coverage on the ground, and stories from the scene. It’s gonna be real, raw, and loud.
Acquisition Announcement
Blunt Magazine has acquired The Underground Australia as part of its international expansion strategy and the launch of Blunt US.
Founded by Ned Tepper, The Underground Australia spent more than fifteen years building an engaged audience across alternative music and culture. Despite operating from Australia, approximately 90% of the publication’s audience was based in the United States at the time of the acquisition, creating a unique opportunity to establish a dedicated American presence.
Recognising this growth, Blunt Magazine acquired The Underground Australia as the foundation for the launch of Blunt US, combining The Underground’s established U.S. audience with Blunt’s editorial resources, infrastructure and international ambitions.
As part of the acquisition, The Underground founder Ned Tepper will oversee the establishment and growth of Blunt US, working alongside the broader Blunt leadership team to expand the brand’s presence in North America and develop its long-term operations.
Joel King, Founder and Publisher of Blunt Magazine, said:
“The Underground achieved something remarkable. Despite being built from Australia, it attracted a predominantly American audience and created a genuine opportunity to build something bigger. Acquiring the publication and launching Blunt US allows us to invest directly in that audience while staying true to the alternative culture and community that made both brands successful.”
Financial terms of the acquisition were not disclosed.
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