Feed Her To The Sharks: Shark Attack
Melbourne’s Feed Her To The Sharks have just birthed their third metalcore baby and now they are circling America.
With the Soundwave Festival juggernaut ripping through our lives like a tornado recently, for those who weren’t paying attention it was easy to miss that Melbourne metalcore crew Feed Her To The Sharks released their new album, Fortitude. That’s okay; we’ll bring you up to speed.
Fortitude is the third album in the Feed Her To The Sharks stable, and also the third recorded by Fredrick Nordstrom who has been at the helm of albums from I Killed The Prom Queen, At The Gates and Blunt’s personal favourite, Dream Evil. The band has delivered an album that stays comfortably within the confines of the genre’s roots instead of flirting with the nu metalcore formula we’ve seen big guns Bring Me The Horizon and Of Mice & Men tackle recently. That’s not to say they didn’t look towards Linkin Park and Limp Bizkit for some guidance.
“We definitely took a bit of influence from that as well,” starts guitarist Kim Choo, “just not as noticeably as other bands. Linkin Park are just amazing songwriters. Whether you like them or you hate them, you have to give them credit for just being great songwriters and that’s why they had so many hit singles off their first two records. A lot of the synth element, the digital stuff that we do and the samples that we put into our music, we take a lot of influence from how they put their stuff together.”
Choo is pretty open about the fact Feed Her To The Sharks have conquering America in their cross hairs, so to kick-start their mission they signed on with US label Victory Records. Now, it’s no secret that Victory Records have a less than stellar reputation right now – A Day To Remember and Hawthorne Heights both filed lawsuits against the label – were the band apprehensive at all about signing a contract with them?
“We were definitely aware of their reputation if you wanna call it that. Every band, it doesn’t matter which label they sign with, at the end of the day they are still being loaned money from the label to go out and tour and promote and record their record; it doesn’t matter who you’re with. In terms of Victory’s reputation, we were well aware of what the other bands had gone through and we did a bit of research before we signed with them.
“There’s two sides to every story really,” continues Choo, “so we just wanted to make sure we had plenty of phone conversations with Tony [Brummel, founder] and all the other guys at Victory and we made it clear to them we knew what they expected of us as a band. We knew what we were signing up for and we made sure we were happy with the deal we were given and we wanted to make sure they were really into what we were doing as a band.”
While Feed Her To The Sharks did entertain the idea of signing on with a local label, it didn’t make sense when most of the groundswell for the band seems to be happening everywhere but home.
“It would be great to have a really strong fanbase back at home, but unfortunately we’ve always been the odd one out in Australia. Our American fanbase has definitely been growing a lot faster than our Australian fanbase, that’s why we are targeting that at the moment and trying to reach out to as many new fans as possible.”
With a US tour in the pipeline, Choo hopes that by the time Feed Her To The Sharks come home, things will have picked up on this side of the equator.
“A lot of bands go overseas and then all of a sudden the perception of them is so much bigger. They’ve all of a sudden toured with big name acts over there and they come back here and they are starting to be able to pull really good numbers. If they didn’t get that opportunity, people would just think of them as the average local band. That’s another reason why we want to push to go to American so hopefully when we come back to Australia people will really get into us a bit more because we’ve been ‘overseas’. Australia is a great country to play, but there are only five main cities to play and they are so far apart that it’s a very difficult and costly country to tour.”